I design the thinking that makes cultural spaces work. Beyond architecture and technology, every compelling visitor experience needs a strong conceptual foundation: a clear narrative, a coherent visitor journey and an idea that brings everything together.
From building a MUSEUM DESIGN bureau
For over 15 years, I built and led creative teams. I co-founded Pitch, a full-service museum and exhibition design bureau, and as CEO and Chief Creative Director grew it into a team of more than 60 professionals. During this time, I led or contributed to over 120 cultural and multimedia projects, including 40+ museums and exhibitions, receiving 11 professional awards. Following Pitch’s acquisition by international production studio Sila Sveta, I became Partner and Creative Director of its Museums & Exhibitions department.
To an independent practice
In 2024, my concept for the International Centre for AI & Museum of Singularity in Astana was selected through an international competition. As Creative Director and Curator, I led the development of the project’s overall concept. It also became the starting point for my AI-assisted research and concept development pipeline, which has since evolved into an integral part of my creative practice.
After years of building teams and managing creative departments, I chose to focus on what I do best: developing ideas, shaping narratives and directing complex concepts. Rather than building another large team, I established an independent practice around a methodology that allows me to apply my experience more deeply, directly and efficiently.
Experience, built into a method
My approach combines years of practical project experience, academic expertise gained through teaching at HSE University’s Master’s Programme in Media Production in Creative Industries, and a structured knowledge base of international standards, established practices and documented precedents.
I have brought these foundations together in a custom multi-agent AI pipeline supporting research, benchmarking, curatorial strategy, narrative development and concept design. Specialised agents work across different stages, challenging assumptions, comparing approaches and testing ideas. The creative vision, critical judgement and responsibility remain mine. I lead every engagement personally and make the final decisions.
MY PRACTICE TODAY
I work with museums, cultural institutions, developers, architects and design studios internationally. This practice spans institutional strategy, research, curatorial frameworks and exhibition concepts, as well as creative direction through design, production and opening.
My greatest impact is often at the beginning of a project, when the central idea is still forming, or when an existing project needs a change of direction. These are the moments when strategic and creative decisions have the greatest influence on the outcome.
My methodology allows me to investigate ideas in greater depth, develop evidence-based concepts and deliver at a pace that conventional workflows often struggle to match. Where additional expertise is required, I bring experienced specialists into a unified creative framework.
Based in Spain since 2022, I work across the globe and continue to teach, speak at industry events and serve on professional juries.
Learn how I think
Concept problems, narrative decisions, and what actually makes cultural spaces work. Drawn from 15 years of getting it wrong and right.
READ MY INSIGHTS
Working with me
Feel free to ask any questions
CONTACT ME
The depth of a concept team. The coherence of one senior author
15+
Years of experience
40+
Museums and exhibitions
120+
Cultural and multimedia projects
11
PROFESSIONal awards
My projects have received 11 international awards, including iF Design Award Gold 2022, Gold and Silver A’Design Awards 2020 and 2019, Heritage in Motion 2020 Award and European Museum of the Year nomination in 2019.
What clients and partners say
“I have known Boris as an outstanding creative director in exhibition design. He played a key role in shaping our museum, leading multimedia and content development from narrative to interactive solutions, and significantly enhancing the visitor experience. I highly recommend him.”
Oksana Bondarenko, Director
The Moscow Transport Museum
“We have worked with Boris as a creative consultant, and his input consistently adds strategic value at early stages. He brings clarity to complex projects by structuring concepts, defining narrative and visitor experience frameworks, and aligning content, space, and media into a coherent system.”
John Munro, CEO & Chief Creative Officer
Immersive International
“I worked with Boris at the Museum of Russian Diaspora and highly recommend him. He shaped the multimedia concept, led content production, and oversaw the overall delivery. He is an exceptional talent with deep practical expertise, and one of the finest creative directors I’ve had the pleasure of working with.”
Andrey Vovk, Design Director
Ralph Appelbaum Associates (RAA)